How to increase revenue from Google Adsense

After briefly what is Google Adsense , it's time to see how it can optimize revenues. Regarding the details matter Adsense, each modification / optimization can make a difference.

Adsense revenue depend on many factors, but can be condensed to the following formula:

Adsense Revenue = Traffic + Ads + Relevant Ads + paying + Design under optimal positioning

Each of the five factors contribute directly to revenue and leads to neglect any of them perform below expectations. Let him count the ways.

Traffic

An elementary observation: as more ads are seen more people with the greater likelihood that someone to click on them. Most times the income from Adsense is directly proportional to traffic.

So, a first direction to increase revenue from AdSense is to work on increasing traffic. Some options are: creation of original and quality content, articles promoting the social networks, creating a newsletter, etc..

Paying Ads

Again a basic fact: the more ads displayed are better paid, with both incomes are higher.This is where a particular niche topic blog or article. For example, for a blog as BloggerIn.ro, targeted ads are pretty few and so relatively cheap. In exchange for a blog that talks about games, the commercials are more expensive and therefore revenue per click is higher. Obviously, total revenues are greater.

From this point of view, an optimization method is writing articles that targets the keywords "expensive." The biggest problem is just an identification of these keywords. There are all sorts of lists for sale such as Top Paying Keywords , but is not convinced that the best solution. Personally, I walk the testing model / error and use an account Adwords (so I put in the position of the buyer and I realize that commercials are the prices for certain keywords).

Relevant Ads

Another important aspect is the relevance of ads displayed. Although targeted Adsense ads are contextual, if no match ads to the page content, or it is not clear who's target article, then displays ads that have a direct link to the article. If an article that talks about tours in Venezuela (for example) appear advertisements about games, it's likely that the advertisement to remain unnoticed.

The first step in this direction is the optimization will ensure that no relevant ads to their targeted words. Generally, a Google search you should rectify this matter. If there are ads on the results page, where words are ok. If not then it is good to target words.

Another option is to increase keyword density. Adsense scans the content of each article and displays ads based on the most commonly used words. An increase in the density of words provide displaying relevant ads.

Also in this context, it is best to approach a certain topic per page / article.

Optimal Positioning

One of the most important advantages is the flexibility of Google Adsense. Adsense ad format can display text, image, video, sizes and colors of the most diverse.

Positioning of ads is essential to get good income.The best place is the placement of advertising content articololului. In this way, the visitor who seeks a solution to a problem is a handy alternative to the article you read.

In general, advertisements must be positioned at the top of the page to be seen. According to some studies, blogs visitors are on average around 60 seconds on a page and most people do not fail to see the bottom of the page.

Google has published a map of the areas that attract visitors' attention on the pages you visit (picture right). And orange areas are the best areas for ad placement.

Design under

It is important to integrate ads into your blog's design, as both investment and in terms of colors. Ads must give the impression that they are part of the blog content as visitors come to the aid.

In terms of dimensions which give the best return, Google recommends the following formats:

336 x 280 Large Rectangle
300 x 250 Medium Rectangle
160 × 600 Wide Skyscraper.

From personal experience I can say that the format of 468 × 60 is pretty good.

The best approach is trying different placements, colors, sizes and continuous optimization.

Conclusion

Google Adsense is a handy way to monetize a blog, but achieving a decent level of income requires some effort. Ad placement is simple, why the often-than-expected results. Are permanent enhancements that increase revenue.